Visual Communications & Graphic Design

Struggling with a consistent brand identity?

Many businesses struggle with maintaining a consistent visual brand identity across various departments and communication channels. This training will standardize visual outputs. Empowering internal teams with basic design skills to alleviate the pressure of slowing down the content output process for every visual asset. The training focuses on principles that improve clarity and impact for brand messages. It will equip teams to create more impactful marketing and sales tools. Bridging the gap between conceptual ideas and visual execution, allowing non-design roles to translate their ideas into effective visual content.

Join our free, interactive workshop with Digital Marketing and Brand Strategist Shanay Braxton, to learn how to confidently communicate your brand's idenitiy so that it is consistant and recognizable.

Why Enroll?

Peer Learning

Improve Visual Communication Clarity: Develop an understanding of design principles (e.g., hierarchy, contrast, alignment) to create more impactful and easily digestible visual messages.

Tangible Takeaways

Create Professionally Branded Visual Assets: Design visually appealing and on-brand marketing materials (e.g., social media graphics, basic flyers, presentation slides) using industry-standard tools. Communicate your brand with confidence.

Individualized Feedback

Critique and Provide Constructive Feedback on Designs: Develop the vocabulary and understanding to effectively evaluate visual materials and contribute to design revisions.

Enroll Today

The Details

  • Module 1 October 29, 2025 (first session)
  • Module 5 December 17, 2025 (last session)
  • Each session is 2 hours and will include a micro assignment to complete after the session
  • A maximum of 12 participants per cohort
  • Must have a registered business with the Ohio Secretary of State
  • There is no cost to participate in this course
  • All participating businesses will receive free technical assistance at the completion of the program. Must attend 90% of the session to qualify.
  • Branding and rebranding businesses can participate.
  • Some sessions will be in person, and some will be virtual
Take the Assessment

About Me

As your Instructor, Shanay Braxton is equipped to guide our visual communication efforts, drawing from her Master's in Organizational Development and a career dedicated to empowering organizations through effective communication.Shanay's journey highlights the power of visual messaging in action. At many organizations, including the United States Peace Corps in Morocco, she honed her skills by:

  • Empowering Teams: Training Program Coordinators to visually update the website with department news and opportunities, ensuring clear and engaging communication.
  • Building Visual Playbooks: Developing organization's operations manuals, a key visual resource for consistent messaging and sustainable practices.

Today, Shanay applies her expertise to help businesses visually communicate their core messages and connect with their audiences. She understands the visual architecture of various web platforms (GoDaddy, Wix, WordPress, Squarespace) and how to leverage them for maximum impact.

TANGIBLE TAKEAWAYS

Brand Style Guide
+ Assets

Social Media Templates

Professional
Slide Templates

20 Free Hours of
Technical Assistance

SCHEDULE

Module 1

Foundations of Visual Communication

10/29
8:30 AM EST
(2 hours)

Module 2

Introduction to Design Software

11/05
8:30 AM EST
(2 hours)

11/12
8:30 AM EST
(2 hours)

Module 3

Branding & Visual Identity

11/19
8:30 AM EST
(2 hours)

11/24
8:30 AM EST
(2 hours)

Module 4

Practical Application & Project Work

12/03
8:30 AM EST
(2 hours)

12/10
8:30 AM EST
(2 hours)

Module 5

Advanced Tips & Best Practices

12/05
8:30 AM EST
(2 hours)

Enroll Today

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